Fabletics, a company that started in 2013 as an innovative fashion brand, is today one of the most preferred brands in the athleisure niche by millions of women across the globe. Fabletics is a subsidiary brand of TechStyle Fashion Group, founded and owned by Adam Goldenberg, Kate Hudson and Don Ressler. Don Ressler also serves as the CEO of the company, while Kate Hudson is the brand ambassador of Fabletics. Kate Hudson, a famous fitness diva, and a Hollywood celebrity helped Fabletics get the momentum it needed in the preliminary stages to sustain the competitive fashion retail market and make its mark.
One other factor that helped Fabletics not only to maintain but grow in the highly competitive and saturated fashion market is its subscription model. The customers of the company have the option to become the VIP members of the brand, which would open doors to numerous perks and facilities for the customers. It includes members getting an email each month with a collection of athleisure products personalized as per the preference of each customer. It is highly convenient for the customers as it saves a lot of time going through tons of products that are not as per their choice or liking.
The reverse showroom technique implemented by Fabletics also helped Fabletics gain a lot of momentum in the fashion business and penetrate the market further. Many times, it is seen that the customers enter the showroom, but do not end up buying anything, but instead buy similar products elsewhere or online. However, Fabletics made it a point to establish itself as a brand that the women can relate to and has kept the price affordable for people from all walks of life while retaining the value and identity as a high-value brand. Moreover, the VIP membership has helped the firm get a loyal fan following and customer base, which has helped Fabletics get the sustainability it needs.
The reviewers of the VIP membership model of Fabletics have only good things to say about the company and its products. As per the reviewers, the company offers an exceptional collection of designer athleisure products at an affordable price, which continues to get better with time. Moreover, being a VIP member opens the door to many other perks, which certainly makes the shopping experience for the consumers, exciting and affordable at the same time. For customers looking to become VIP member of Fabletics, taking Lifestyle Quiz on company’s site is a good idea.