The President of the multimedia giant Grupo RBS in Brazil is currently Duda Melzer. Duda’s grandfather Maurcio Sirotsky Sobrinho was the founder of Grupo RBS 60 years ago, making him the third generation to occupy the leading role of the company. Since 2012, Duda also holds the Chairman role.
Grupo RBS is considered the largest media group within South Brazil. The company maintains a lead over the entertainment industry as well as main stream journalism. With 24 broadcasting networks along with multiple affiliates, Grupo RBS has carved a substantial and widespread segment of Brazilian communities. Additionally, Grupo RBS ranks the highest media group within the online entertainment outlet; surpassing many of its competitors within the industry.
According to Globo, Duda graduated from Pontifical Catholic University of Rio Grande do Sul, earning a degree in Business Administration which prepared him for the entrepreneurial direction that has contributed to his leadership success. Duda also studied at the Harvard University and received his MBA, before going into a leading role as Managing Director for Fresh Space Media, a New York advertising company. While earning his degree at Harvard University, Duda completed the leadership curriculum “Effective Strategies for Media Companies”, which has underscored his thorough understanding of the industry.
Prior to joining the family business, Duda’s career was already heading in an exciting direction. Duda Melzer was appointed CEO of Fresh Space Media, which he held until taking on a leadership role within Grupo RBS in 2004. His first leading role within the family run business was the domestic market within the United States, which Duda was well-familiarized due to his experience working for the New York based company, Fresh Space Media.
From the beginning of his leadership role within Grupo RBS, Duda has been considered as the type of leader who has a profound regard for the direction of the 6,000 employees.
Check out eduardosirotskymelzer.com
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