What We Can Learn From Securus Technologies And The Way They Do Business

I am always inspired by companies that go above and beyond. When I research a company, I look for certain traits. I respect companies that have strong company values, offer an excellent product, and seek for continual improvement. Securus Technologies, which is a criminal justice communications tech company,is an organization that has all of those traits. I found it fascinating that Securus CEO Rick Smith recently reported that “Once a week on average, we develop a new product or service that helps law enforcement and corrections officials to solve and prevent crimes”. Can you believe that? A company that produces a new product once a week is acting on a level far beyond many companies that stay stagnant for years.


What motivates the company to put out so many new products per year? It could be the difference that they are creating in real people’s lives. The company has released statements from their customers that give testimony to this fact. One Securus Technologies customer, likely a prison administrator, stated “This evolution of investigative tools and the capabilities provided intertwines with our own aggressive investigative mindset.” We can see that the people who use the innovative products put out by Securus regularly find real value in the products. The users also value the way that Securus Technologies continues to improve the product and progress over time. Because of the dangerous nature of the prison environment, constant improvement is important. It can help prison officials, staff, as well as inmates stay safer. Each new product that gives a little bit more safety has immense value.


Another testimonial commented that the Securus Technology products helped to uncover a corrupt staff member. It is clear that the products and services provide have real value for the customers that use them. This is a powerful motivator for a company, and it seems that Securus Technologies, as a company, can truly feel that sense of urgency and motivation.


Fabletics – Aspirational Atleisure Brand That Women Can Relate To

Fabletics, a company that started in 2013 as an innovative fashion brand, is today one of the most preferred brands in the athleisure niche by millions of women across the globe. Fabletics is a subsidiary brand of TechStyle Fashion Group, founded and owned by Adam Goldenberg, Kate Hudson and Don Ressler. Don Ressler also serves as the CEO of the company, while Kate Hudson is the brand ambassador of Fabletics. Kate Hudson, a famous fitness diva, and a Hollywood celebrity helped Fabletics get the momentum it needed in the preliminary stages to sustain the competitive fashion retail market and make its mark.


One other factor that helped Fabletics not only to maintain but grow in the highly competitive and saturated fashion market is its subscription model. The customers of the company have the option to become the VIP members of the brand, which would open doors to numerous perks and facilities for the customers. It includes members getting an email each month with a collection of athleisure products personalized as per the preference of each customer. It is highly convenient for the customers as it saves a lot of time going through tons of products that are not as per their choice or liking.


The reverse showroom technique implemented by Fabletics also helped Fabletics gain a lot of momentum in the fashion business and penetrate the market further. Many times, it is seen that the customers enter the showroom, but do not end up buying anything, but instead buy similar products elsewhere or online. However, Fabletics made it a point to establish itself as a brand that the women can relate to and has kept the price affordable for people from all walks of life while retaining the value and identity as a high-value brand.


The reviewers of the VIP membership model of Fabletics have only good things to say about the company and its products. As per the reviewers, the company offers an exceptional collection of designer athleisure products at an affordable price, which continues to get better with time. Moreover, being a VIP member opens the door to many other perks, which certainly makes the shopping experience for the consumers, exciting and affordable at the same time. For customers looking to become VIP member of Fabletics, taking Lifestyle Quiz on company’s site is a good idea.

Weekend #workout plan inspired by @gingerressler’s high-power moves ????

A video posted by @fabletics on

Fabletics: The Best Fitness Clothing You Can Get

Kate Hudson is taking over the fashion industry in e-commerce by storm. She has used several techniques that have enabled her to do it all easily. Fabletics works to provide you with fitness clothing.

She has been able to build a company worth $250 million in just three years which is a breakthrough in the e-commerce world. This was possible because she had all the right moves to make. She recognized that the customers needed to have outfits that change the fitness game altogether.

Usually, the established firms would place a high price on their product, and the customers would assume it is indeed the highest quality.

The Reverse Showrooming Technique

By the use of this technique, Kate Hudson has been able to get more people interested in her products. Here is how it works in summary:

  • By organizing events where the potential customers attend, they get to fraternize with their future market.
  • These online stores offer a way of the customers to get to know exactly what they are being offered.
  • When this happens, statistics indicate that 30% of them will become members of Fabletics and the rest 25% become members by the time they depart from these events.
  • Hence, they are ready to subscribe to her online community after seeing the goods.

The Whole Kit In Summary

When you are a member of the online community that she has created, and you have subscribed to it, you will be able to order all the goods that you want which are found in her stores. They will have the following distinct features that have been the trademark of Fabletics.

  1. High Quality

Whenever a customer tries on something new, they want to see that it works for them and that they have gotten every penny’s worth. They demand quality, and that is what Fabletics gives you after you have subscribed and ordered.

  1. Fashion Conscious

Despite being clothes for your fitness programs, they have the sense of style that we all want to be in at all times even when we are sweaty and clammy from working out. That is why they have been made to look sexy and attractive on you when you wear them. They are stylish and fashionable.

  1. The Price Tag

This is not a problem because, for every penny that you pay, you receive the best of it all. As a customer, you will be satisfied by what you see when it gets delivered to your doorstep.


So, Fabletics is amazing, and that is why the founder has been able to build a multi-million dollar company in just three years selling fitness apparel only, online. When you decide to try it out, you will not be disappointed at all.

Weekend #workout plan inspired by @gingerressler’s high-power moves ????

A video posted by @fabletics on

Future Markets For Fabletics And TechStyle To Expand To

The signs of success in a business is its eagerness to expand into different markets. Don Ressler and Adam Goldenberg have struck gold with Fabletics. They have satisfied tons of women throughout the industry with all of their products that bring about a new spin to athletic fashion. While they could’ve been happy with good enough, they have decided that Fabletics is too good of a brand to leave to just a certain group of people. Therefore, they have decided to open the market to other people. Among the groups that are starting to enjoy the styles being offered to them from Fabletics are plus-sized women and men.


TechStyle is a company that is going to influence the styles in the coming years.  One good market they could focus on is men. More men are finding an interest in fashion.  Therefore, TechStyle can bring forth some new items that men could enjoy. While it could be challenging for companies to cater to the men with the special rules placed on menswear, there are ways that creativity can bring it to life.


Among the things that Fabletics can do is take notes from other cultures. One would be amazed as to what one could come up with from other cultures. This could bring about a lot of inspiration for the company to come up with some new items that men could enjoy. For one thing, many countries are exclusive about some clothes. TechStyle could be the company that brings out the styles of other countries.


One thing that could be said for Fabletics is that it is really forward thinking in how it is going to reach its customers. As a result, people are not only satisfied with what they have, but the relationships that are built with people. With methods such as “reverse showrooming”, Fabletics can actually bring forth some really good innovations in the fashion industry.